AI Visibility
The ability of a business to be accurately discovered, understood, trusted, and recommended by AI systems.
Customers Are Starting Their Search With AI, Not Search Engines.
A growing share of buying decisions now begin with a question asked to an AI system, not a search engine. When someone asks an AI assistant to recommend a lawyer, a hotel, or a cleaning service, that AI answers from what it has discovered, understood, and trusted about the businesses it knows — not from a ranked list of links.
Traditional SEO was built to help search engines rank pages. AI Visibility is a different discipline: it's about whether an AI system can accurately discover your business, correctly understand what you offer, trust the information available about you, and confidently recommend you over competitors.
Businesses that ignore this shift don't lose rankings. They simply stop being mentioned.
The Four Dimensions of AI Visibility
AI Visibility is measured across four dimensions by WAVI, the Wekaflow AI Visibility Index.
Discoverability
How easily AI systems can find accurate information about a business across trusted sources.
Understanding
How well AI systems interpret a business's identity, services, expertise, and relationships.
Trust
The confidence AI systems have in the accuracy, authority, and consistency of information about a business.
Recommendability
The likelihood that AI systems will confidently recommend a business for relevant customer questions.